Public transport and the next generation

There is an increased use of public transport among Generation Y compared with previous generations, but there is limited information on the specific factors related to this trend and whether demand is temporary, sustained, or growing. A multi-method approach was undertaken to better understand travel demand for Generation Y with: 1. an analysis of New Zealand datasets to examine historical travel behaviour trends; 2. in-depth qualitative focus groups to better understand some of the drivers, barriers, and key life stages where travel changes are likely to occur; 3. a national quantitative survey of 1,191 travellers to identify predicted future use of public transport and the prioritisation of targeted service improvements to better inform policy direction and investment strategies. Findings indicate there will be large, sustained growth in public (and active) transport use, particularly among Generation Y. Key service priorities for Generation Y and older travellers are very consistent, indicating improvements in well-known convenience factors like frequency and coverage are critical. Once these basics are delivered more specific improvements desirable for Generation Y include smarter pricing mechanisms (such as free transfers) and improved real-time information. Key life stage changes, such as moving home or starting a family, are opportunities for positive travel interventions.

• Record URL:
  http://www.nzta.govt.nz/resources/research/reports/569
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/9780478445091
• Corporate Authors:

  New Zealand Transport Agency

  Private Bag 6995, Wellington 6141, New Zealand
  Wellington,    
• Authors:
  • Rive, G
  • Thomas, J
  • Frith, B
  • Chang, J
• Publication Date: 2015-6

Language

• English

Media Info

• Pagination: 197p
• Serial:
  • Issue Number: 569

Subject/Index Terms

• TRT Terms: Age; Behavior; Focus groups; Level of service; Modal split; Mode choice; Public transit; Travel; Travel behavior; Travel demand
• Geographic Terms: New Zealand
• ATRI Terms: Age; Focus group; Modal choice; Public transport; Transport performance; Travel behaviour; Travel demand
• ITRD Terms: 744: Public transport
• Subject Areas: Public Transportation; Safety and Human Factors; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 01578014
• Record Type: Publication
• Source Agency: ARRB
• ISBN: 9780478445091
• Files: ITRD, ATRI
• Created Date: Oct 9 2015 11:28AM