How to Promote Electromobility for European Car Drivers? Obstacles to Overcome for a Broad Market Penetration

The market introduction and penetration of electric vehicles can be seen as a milestone in order to reduce the environmental burden imposed by the transport sector. The wide-spread use of electric vehicles powered by electricity from renewable sources promises a substantial reduction of local emissions in urban areas as well as greenhouse gas emissions. To be a successful mobility alternative several obstacles and challenges have to be overcome first. Especially the customers’ purchase decision determines finally whether an innovation like electromobility will be successful. Therefore, this paper concentrates on demand-related obstacles and barriers for a broad market deployment of electric cars. Within the Electromobility+ project eMAP these issues are investigated via a consumer survey. It was designed to identify the awareness of potential consumers of electric cars as well as give an estimate of the attitude towards this new technology. In addition to the picture of potential demand-related obstacles the consumers were asked to evaluate the suitability of various promotion measures.

• Record URL:
  • https://aetransport.org/past-etc-papers/conference-papers-2014
• Supplemental Notes:
  • Abstract used by permission of Association for European Transport.
• Corporate Authors:

  Association for European Transport (AET)

  1 Vernon Mews, Vernon Street, West Kensington
  London W14 0RL,    
• Authors:
  • Bühne, Jan-André
  • Gruschwitz, Dana
  • Hölscher, Jana
• Conference:
  • European Transport Conference 2014
  • Location: Frankfurt , Germany
  • Date: 2014-9-29 to 2014-10-1
• Publication Date: 2014

Language

• English

Media Info

• Media Type: Digital/other
• Features: Bibliography; Figures;
• Pagination: 15p
• Monograph Title: European Transport Conference 2014: Strands

Subject/Index Terms

• TRT Terms: Consumer preferences; Electric vehicles; Environmental impacts; Greenhouse gases; Market surveys; Mobility; Pollutants; Urban areas
• Geographic Terms: Europe
• Subject Areas: Environment; Highways; Vehicles and Equipment; I15: Environment; I90: Vehicles;

Filing Info

• Accession Number: 01552590
• Record Type: Publication
• Files: TRIS
• Created Date: Feb 2 2015 10:27AM