Latent Captivation or Mode Culture? Investigation into Mode Choice Preference Structures in Competitive Modal Arrangements

This paper presents an investigation into the preference structure of commuting mode choice in dense urban areas. The paper aims to investigate the phenomenon of latent modal reliance and extends the phenomenon to the concept of modal culture. Using a household travel diary survey from the Greater Toronto and Hamilton Area (GTHA), an empirical discrete choice model was estimated. This model was used to provide general comments on the commuting and dependent behaviour of the sample, with a particular focus on the factors that influence bicycling captivation and culture. The model was then used for a hypothetical policy scenario analysis, which found that an investment in biking infrastructure had the capacity to increase bicycling mode share by nearly 50%. Based on this result, this paper recommends further investigation into both data collection for more comprehensive empirical model development and investigation into the policy applicability of the proposed model structure.

• Supplemental Notes:
  • This paper was sponsored by TRB committee ADB40 Transportation Demand Forecasting. Alternate title: Latent Dependency as Mode Culture? An Investigation into Mode Choice Preference Structures in Competitive Modal Arrangements (Multimodal Urban Areas).
• Corporate Authors:

  Transportation Research Board

  500 Fifth Street, NW
  Washington, DC  United States  20001
• Authors:
  • Mahmoud, Mohamed Salah
  • Weiss, Adam
  • Habib, Khandker Nurul
• Conference:
  • Transportation Research Board 94th Annual Meeting
  • Location: Washington DC, United States
  • Date: 2015-1-11 to 2015-1-15
• Date: 2015

Language

• English

Media Info

• Media Type: Digital/other
• Features: Figures; References; Tables;
• Pagination: 17p
• Monograph Title: TRB 94th Annual Meeting Compendium of Papers

Subject/Index Terms

• TRT Terms: Bicycling; Central business districts; Commuting; Households; Modal split; Mode choice; Policy; Travel diaries
• Uncontrolled Terms: Discrete choice models
• Geographic Terms: Hamilton (Canada); Toronto (Canada)
• Subject Areas: Highways; Pedestrians and Bicyclists; Planning and Forecasting; Public Transportation; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 01556828
• Record Type: Publication
• Report/Paper Numbers: 15-1998
• Files: TRIS, TRB, ATRI
• Created Date: Mar 12 2015 11:55AM