Expanding scope of hybrid choice models allowing for mixture of social influences and latent attitudes: Application to intended purchase of electric cars

Recently, policy makers’ expectations about the role of electric cars in reducing emissions have risen substantially. In parallel, academic research on purchase intentions has dramatically increased. Originally, most studies have focused on utility attributes and price. More recently, several hybrid choice models have been estimated to include the impact of attitudes on choice probabilities. In addition, a few studies have caught the attention to social influence. In contributing to this line of research, this paper reports the results of an expanded hybrid choice, which simultaneously estimated all these different effects in a single integrated model of purchase intention. Results indicate that the model performs well. Costs considerations contribute most to the utility of electric cars. Social influence is less important, but there is also evidence that people tend to take it into consideration when there are positive public opinions about electric cars and the market share becomes almost half of friends of their social network. The intention to purchase an electric car is also influenced by attitudes about environmental concerns and technology acceptance.

• Record URL:
  https://doi.org/10.1016/j.tra.2014.08.016
• Record URL:
  http://www.sciencedirect.com/science/article/pii/S0965856414001967
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/09658564
• Supplemental Notes:
  • Abstract reprinted with permission of Elsevier.
• Authors:
  • Kim, Jinhee
  • Rasouli, Soora
  • Timmermans, Harry
• Publication Date: 2014-11

Language

• English

Media Info

• Media Type: Web
• Features: References;
• Pagination: pp 71-85
• Serial:
  • Transportation Research Part A: Policy and Practice
  • Volume: 69
  • Issue Number: 0
  • Publisher: Elsevier
  • ISSN: 0965-8564
  • Serial URL: http://www.sciencedirect.com/science/journal/09658564

Subject/Index Terms

• TRT Terms: Attitudes; Automobile ownership; Choice models; Electric vehicles; Purchasing; Social factors; Stated preferences
• Subject Areas: Highways; Society; Vehicles and Equipment; I90: Vehicles;

Filing Info

• Accession Number: 01544909
• Record Type: Publication
• Files: TRIS
• Created Date: Nov 24 2014 3:49PM