Communication, Public Discourse, and Road Safety Campaigns: Persuading People to Be Safer

This book discusses the role of road safety communication campaigns as part of a democratic process that elicits public discourse, including how contemporary society could address broader issues of risk and safety. The book also discusses the use of communication campaigns to promote road safety and argues that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental issues, and social solidarity. New media channels and formats are increasingly employed in the dissemination process, making road safety-related messages often ubiquitous and controversial. The author of the book argues that influencing road safety requires making changes in normative and cultural conceptions of broader issues in society. Policy makers, educators, researchers, and the public continue to debate the utility and morality of some of the influence tactics employed in these messages, such as the use of graphic images of injury or death, stigmatization (or "blame and shame"), and the use of "black humor." However, the typical discourse on road safety tends to focus on individual attitudes and practices. This book highlights the importance of social and behavioral theory in communication campaigns on road safety and focuses on individual cognition, affect, and risk conceptions rather than on normative, structural, and cultural factors.


  • English

Media Info

  • Media Type: Web
  • Features: Figures; Photos; References;
  • Pagination: 310p

Subject/Index Terms

Filing Info

  • Accession Number: 01539035
  • Record Type: Publication
  • ISBN: 9780415806695
  • Files: TRIS
  • Created Date: Sep 26 2014 2:29PM