The Role of Media and Public Opinion Efforts in the Transit Field: The Detroit Region Case Study

This study identifies key recommendations for building positive public opinion and acceptance of future transportation initiatives in southeast Michigan. It analyzes media efforts by selected transit agencies and advocacy groups in Atlanta, Cleveland, Denver and St. Louis, together with local print coverage, use of online media, and local transit campaigns. It develops a set of recommendations for achieving success with future initiatives, including strategies to boost citizen involvement and public approval for the Metro Detroit region. Four areas are identified as key for the success of transit initiatives and transit systems’ improvement: Education, Branding, Involvement, and Messaging.

• Record URL:
  • https://rosap.ntl.bts.gov/view/dot/18498
• Record URL:
  • https://merritt.cdlib.org/d/ark%3A%2F13030%2Fm53r270j/1/producer%2F881693126.pdf
• 
• Record URL:
  • https://rosap.ntl.bts.gov/view/dot/27364
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/881693126
• Supplemental Notes:
  • This research was sponsored by the U.S. Department of Transportation, University Transportation Centers program. One of seven final reports resulting from this project.
• Corporate Authors:

  Mineta National Transit Research Consortium

  San José State University
  210 North 4th Street
  San José, CA  United States  95112

  San Jose State University

  San Jose, CA  United States  95112

  Michigan Department of Transportation

  State Transportation Building, 425 West Ottawa Street, P.O. Box 30050
  Lansing, MI  United States  48909

  Research and Innovative Technology Administration

  1200 New Jersey Avenue, SE
  Washington, DC  United States  20590
• Authors:
  • Bernasconi, Claudia
  • Di Palo, Mariarosaria
  • Bussière, Krysia
• Publication Date: 2014-3

Language

• English

Media Info

• Media Type: Digital/other
• Edition: Final Report
• Features: Figures; References; Tables;
• Pagination: xii, 90p

Subject/Index Terms

• TRT Terms: Branding; Marketing; Mass media; Public opinion; Public participation; Public relations; Public transit
• Geographic Terms: Detroit (Michigan); Southeast Michigan
• Subject Areas: Policy; Public Transportation; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 01533083
• Record Type: Publication
• Report/Paper Numbers: CA-MNTRC-14-1136, RC-1599, MNTRC Report 12-22
• Contract Numbers: DTRT12-G-UTC21
• Files: UTC, TRIS, RITA, ATRI, USDOT, STATEDOT
• Created Date: Aug 7 2014 10:54AM