Characteristics of the language used in naval architecture advertising

Nowadays advertising in naval architecture is meant to persuade a client to purchase products, ideas, services etc. The main function of advertisements is to create desires, emotions, feelings, values, attitudes towards the products in its viewers (possible customers). This paper gives an overall analysis of the advertisement in naval architecture from the aspects of language levels (graphological, lexical, syntactic, grammatical, and semantic) and textual analysis (the layout and the paragraph). This paper can help readers better understand and appreciate the language of naval architecture advertisements.

• Record URL:
  http://www2.cmu-edu.eu/annals/on-line-journal/
• 
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/15823601
• Supplemental Notes:
  • Abstract used by permission of publisher.
• Authors:
  • Trisca, Anca Ionescu
  • Croitoru, Elena
• Publication Date: 2013

Language

• English

Media Info

• Media Type: Digital/other
• Features: References;
• Pagination: pp 247-250
• Serial:
  • Constanta Maritime University Annals
  • Volume: 19
  • Publisher: Constanta Maritime University
  • ISSN: 1582-3601
  • Serial URL: https://cmu-edu.eu/annals/

Subject/Index Terms

• TRT Terms: Advertising; Communication; Language; Naval architecture
• Uncontrolled Terms: Semantics
• Subject Areas: Data and Information Technology; Marine Transportation; Vehicles and Equipment; I91: Vehicle Design and Safety;

Filing Info

• Accession Number: 01527003
• Record Type: Publication
• Files: TRIS
• Created Date: May 29 2014 5:19PM