Characteristics of the language used in naval architecture advertising

Nowadays advertising in naval architecture is meant to persuade a client to purchase products, ideas, services etc. The main function of advertisements is to create desires, emotions, feelings, values, attitudes towards the products in its viewers (possible customers). This paper gives an overall analysis of the advertisement in naval architecture from the aspects of language levels (graphological, lexical, syntactic, grammatical, and semantic) and textual analysis (the layout and the paragraph). This paper can help readers better understand and appreciate the language of naval architecture advertisements.


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  • Accession Number: 01527003
  • Record Type: Publication
  • Files: TRIS
  • Created Date: May 29 2014 5:19PM