Encouraging Alternative Transportation Behavior Among Baby Boomers

The heavy reliance on single occupancy vehicles used by commuters is one of the most preventable contributors to the carbon footprint of campuses and communities. Besides technical innovations, behavior change is pivotal to reducing SOV (single occupancy vehicle) travel. This proposal addresses the NEUTC theme strategic management of disruptive change in transportation systems. It is designed to apply the Transtheoretical Model of Change (TTM) to baby boomer populations to improve transportation choices, help the environment, and the quality of life in campus communities. Given the tremendous success of TTM in other areas of behavior change this team has developed an innovative project, which can serve as a model for sustainable transportation for campuses and communities nationwide. The work presented here reflects the findings of a multi-year, multi-site interdisciplinary project designed to promote alternative/sustainable transportation and to encourage mode shift from single occupancy vehicle commuting to transit, carpooling, walking or biking. A study of faculty, staff and students at two public universities in the Northeast was designed to develop and test the methodology of applying the TTM to transportation behavior.

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• Record URL:
  • https://rosap.ntl.bts.gov/view/dot/26620
• Supplemental Notes:
  • This document is disseminated under the sponsorship of the Department of Transportation, University Transportation Centers Program.
• Corporate Authors:

  New England University Transportation Center

  Massachusetts Institute of Technology
  77 Massachusetts Avenue, Room 40-279
  Cambridge, MA  United States  01239

  Research and Innovative Technology Administration

  University Transportation Centers Program
  1200 New Jersey Avenue, SE
  Washington, DC  United States  20590
• Authors:
  • Mundorf, Norbert
  • Redding, Colleen
  • Prochaska, James
• Publication Date: 2013

Language

• English

Media Info

• Media Type: Digital/other
• Edition: Final Report
• Pagination: 3p

Subject/Index Terms

• TRT Terms: Bicycling; Carpools; Modal shift; Mode choice; Public transit; Sustainable transportation; Travel behavior; Walking
• Identifier Terms: Transtheoretical Model of behavior change
• Uncontrolled Terms: Baby boomer generation
• Subject Areas: Pedestrians and Bicyclists; Planning and Forecasting; Public Transportation; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 01501348
• Record Type: Publication
• Report/Paper Numbers: URIR23-14
• Files: UTC, NTL, TRIS, RITA, ATRI, USDOT
• Created Date: Dec 16 2013 2:07PM