Place and Role of Digital Informative Signage System in Modern Traffic Functioning

Mjesto i uloga digitalno obavijesnoga signalizacijskog sustava u funkcioniranju suvremenog prometa

This paper describes the application of digital informative signage system for the purpose of advertising/contributing to easier attraction of the attention of the passengers/public and the effect on their decision making regardless of whether this refers to the purchase in the shop or just information related to a product or service that is offered by some commercial traffic organization. The paper explains the principle of operation and application of digital informative signage system. Unlike the traditional “static” system of providing information and advertising, today the digital informative system animates interactively the users by implemented displays touch screens and, in case of animation projected onto a particular surface, motion detectors provide certain information to many users, which is the main characteristic of a dynamic transport system.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/03511898
• Supplemental Notes:
  • Abstract used with permission by the publisher.
• Authors:
  • Grbavac, Jacinta
  • Grbavac, Vitomir
• Publication Date: 2013

Language

• English
• Croatian

Media Info

• Media Type: Digital/other
• Features: Figures; Photos; References;
• Pagination: pp 235-238
• Serial:
  • Suvremeni Promet - Modern Traffic
  • Volume: 33
  • Issue Number: 1-2
  • Publisher: Hrvatsko Znanstveno Drustvo za Promet
  • ISSN: 0351-1898
  • Serial URL: http://www.hzdp.hr/journals1.html

Subject/Index Terms

• TRT Terms: Roadside advertising; Traffic signs; Traveler information and communication systems
• Subject Areas: Data and Information Technology; Highways; Public Transportation; I70: Traffic and Transport;

Filing Info

• Accession Number: 01483532
• Record Type: Publication
• Files: TRIS
• Created Date: Jun 11 2013 9:03AM