Smashed: drugs and driving don’t work: development of effective advertising materials targeted at 18-25 year olds: final report
Driving under the influence of drugs is a major risk factor for road accidents, yet young drivers have minimal knowledge of the dangers of drug-driving. This project used social marketing principles and feedback from student surveys and focus groups to develop appropriate and effective anti-drug driving messages that target university student drivers. The project aimed to develop high-quality resources to create an awareness, and acceptance, among the target audience - drivers in the 18-25 year old age group - that taking illicit drugs can impair driving ability, and also to reduce participants’ intentions to engage in drug-driving.
- Record URL:
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Corporate Authors:
NRMA-ACT Road Safety Trust
GPO Box 2890, Canberra, ACT 2601, Australia
Canberra, ACT -
Authors:
- Jones, S
- Barrie, L
- Wiese, L
- Publication Date: 2010-7
Language
- English
Media Info
- Pagination: 27p + appendices
Subject/Index Terms
- TRT Terms: Advertising; Age; Drivers; Drugged drivers; Drugs; Drunk driving; Focus groups; Marketing; Publicity; Risk taking; Young adults
- Uncontrolled Terms: Risks
- Geographic Terms: Australia
- ATRI Terms: Advertising; Drink driving; Drug driving; Focus group; Marketing; Risk taking; Young driver
- Subject Areas: Safety and Human Factors; I83: Accidents and the Human Factor;
Filing Info
- Accession Number: 01472923
- Record Type: Publication
- Source Agency: ARRB
- Files: ITRD, ATRI
- Created Date: Feb 19 2013 10:18AM