Cognitive Mechanisms of Behavior Change in the Case of In-Vehicle Fuel Economy Feedback

General ecodriving behaviors are moderating acceleration, top speed, and braking. This study examines both precursor cognitive factors and driver behavior changes with the introduction of energy feedback, using a framework hypothesizing that attitudes, social norms, perceived control, and goals influence behavior and behavior change. The study finds that the introduction of a feedback interface can both activate these cognitive factors and result in behavior change.

• Record URL:
  • http://www.its.ucdavis.edu/wp-content/themes/ucdavis/pubs/download_pdf.php?id=1659
• 
• Supplemental Notes:
  • This research was sponsored by the U.S. Department of Transportation, University Transportation Centers program.
• Corporate Authors:

  University of California, Davis

  Plug-in Hybrid & Electric Vehicle Research Center, Institute of Transportation Studies
  Davis, CA  United States  95616

  California Department of Transportation

  Division of Research and Innovation
  1227 O Street, MS-83
  Sacramento, CA  United States  94273-0001

  Research and Innovative Technology Administration

  Department of Transportation
  1200 New Jersey Avneue, SE
  Washington, DC  United States  20590
• Authors:
  • Stillwater, Tai
  • Kurani, Kenneth S
  • Mokhtarian, Patricia L
• Publication Date: 2012-8

Language

• English

Media Info

• Media Type: Digital/other
• Features: Figures; References; Tables;
• Pagination: 14p
• Serial:
  • University of California, Davis. Institute of Transportation Studies. Research report
  • Publisher: University of California, Davis

Subject/Index Terms

• TRT Terms: Behavior modification; Cognition; Drivers; Ecodriving; Feedback control; Fuel conservation; Sustainable transportation
• Subject Areas: Highways; Safety and Human Factors; I70: Traffic and Transport;

Filing Info

• Accession Number: 01471901
• Record Type: Publication
• Source Agency: UC Berkeley Transportation Library
• Report/Paper Numbers: UCD-ITS-WP-12-02
• Files: CALTRANS, UTC, TRIS, USDOT, STATEDOT
• Created Date: Feb 6 2013 12:48PM