SIMULATED HOME INTERVIEW BY TELEVISION
DURING 1962 AN ORIGIN DESTINATION STUDY WAS CONDUCTED AS PART OF AN AREAWIDE TRANSPORTATION STUDY OF NEW HAVEN, CONNECTICUT. MASS INTERVIEW BY TELEVISION WAS SUBSTITUTED FOR THE STANDARD DOOR TO DOOR TECHNIQUE IN AN ATTEMPT TO OBTAIN THE ACCURACY AND CONTROL OF THE HOME-INTERVIEW METHOD AT THE LOW COST OF POSTAL SURVEYS. THE STUDY, ITS RESULTS AND THE DIFFICULTIES ENCOUNTERED ARE DISCUSSED. METHODS OF REMOVING SAMPLE BIAS AND VALIDATING THE DATA ARE PRESENTED. WHILE THE RESULTS OF THIS FIRST ATTEMPT AT A TELEVISION SURVEY WERE NEITHER BETTER NOR WORSE THAN THOSE OF A CONVENTIONAL POSTCARD SURVEY, THE METHOD IS BELIEVED TO HAVE POTENTIAL FOR GATHERING LARGE SAMPLES AT LOW COST.
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Supplemental Notes:
- Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved
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Authors:
- McGrath, William R
- Guinn, Charles
- Publication Date: 1963
Language
- English
Media Info
- Media Type: Print
- Features: Figures; Tables;
- Pagination: pp 1-6
- Monograph Title: Origin and destination techniques and evaluations
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Serial:
- Highway Research Record
- Issue Number: 41
- Publisher: Highway Research Board
Subject/Index Terms
- TRT Terms: Interviewing; Origin and destination; Television; Traffic surveys
- Uncontrolled Terms: Postal survey
- Geographic Terms: New Haven (Connecticut)
- Subject Areas: Highways; Operations and Traffic Management;
Filing Info
- Accession Number: 00227453
- Record Type: Publication
- Files: TRIS, TRB
- Created Date: Aug 15 2004 2:35AM