MONETARY VALUES DRIVERS PLACE ON COMFORT IN NIGHT DRIVING

THE RESEARCH REPORTED WAS CARRIED OUT TO DETERMINE THE MONEY DRIVERS ARE WILLING TO PAY FOR ADDITIONAL NIGHT DRIVING COMFORT, WHEN GIVEN A CHOICE BETWEEN ALTERNATIVE HEADLIGHT SYSTEMS WHICH PROVIDE DIFFERENT LEVELS OF COMFORT. THREE HEADLAMP SYSTEMS, CONVENTIONAL LOW BEAM (LB), CONVENTIONAL HIGH BEAM (HB), AND HIGH INTENSITY POLARIZED BEAM (HIP), WERE USED TO DEMONSTRATE DEGREE OF COMFORT BY EXPOSING THE DRIVER TO DIFFERENT LEVELS OF GLARE FROM ONCOMING HEADLIGHTS. THE RESULTS OF THE TEST PROCEDURE DESCRIBED SHOWED THAT OLDER DRIVERS ARE WILLING TO PAY CONSIDERABLY FOR A LOW-GLARE SYSTEM WHEN OFFERED A FREE HIGH-GLARE SYSTEM. YOUNGER LESS GLARE-SENSITIVE DRIVERS WERE WILLING TO PAY LESS. A DISCUSSION IS APPENDED. /TRRL/

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/00994480
• Corporate Authors:

  Illuminating Engineering Society

  120 Wall Street, 17th Floor
  New York, NY  United States  10005-4001
• Authors:
  • Schwab, R N
  • Solomon, D
  • Lyons, J F
• Publication Date: 1973-1

Language

• English

Media Info

• Features: Figures; References; Tables;
• Pagination: p. 104-12
• Serial:
  • Illuminating Engineering Society, Journal of
  • Volume: 2
  • Issue Number: 2
  • Publisher: Illuminating Engineering Society
  • ISSN: 0099-4480

Subject/Index Terms

• TRT Terms: Aged; Drivers; Driving; Economics; Headlamps; High beamed headlamps; Low beamed headlamps; Night; Polarized light
• Old TRIS Terms: High beamed headlights; Low beamed headlights
• Subject Areas: Economics; Highways; Safety and Human Factors;

Filing Info

• Accession Number: 00222491
• Record Type: Publication
• Source Agency: Transport and Road Research Laboratory (TRRL)
• Files: TRIS
• Created Date: Apr 11 1974 12:00AM