Exploration of the motivations and existing behaviour of bike rail integrators to inform future promotional interventions

Bike-rail integration (BRI) extends the catchment area of a station for those without access to a car or bus, whilst also enabling the substitution of more car journeys and allowing people to build exercise into their day. This paper reports on the results of a face-face survey of 135 bike rail integrators (BRIs) at two Bristol stations alongside semi-structured interviews and observation to explore their motivations, cycling history and existing behaviour. Their main motivations were saving time and getting exercise and they cycled on average 3.7 kilometres to or from the station. It appears that the majority are substituting a walking journey to the station. BRIs had experimented with different methods of bike rail integration, moved in and out of cycling at different times in their lives and the data builds a picture of the many different factors that influence the decision to cycle and integrate with rail. These findings are discussed in the context of behaviour change theory and the design of social marketing interventions to promote bike-rail integration. The research will contribute to informing effective investment to make the connection between cycling and rail more seamless.

• Record URL:
  • http://www.transport.uwe.ac.uk/cycling_and_society/candssymp.asp
• Authors:
  • Sherwin, H
  • Parkhurst, G
• Conference:
  • Cycling and Society Symposium, 5th, 2008, Bristol, United Kingdom
• Publication Date: 2008-9

Language

• English

Media Info

• Pagination: 18p
• Monograph Title: 5th Cycling and Society Symposium 8th and 9th September 2008, University of the West of England, Bristol

Subject/Index Terms

• TRT Terms: Bicycling; Intermodal transportation; Marketing; Motivation; Railroad stations; Railroad terminals; Travel behavior
• Geographic Terms: Bristol, United Kingdom
• ATRI Terms: Cycling; Integrated transport; Marketing; Motivation; Railway station; Travel behaviour
• Subject Areas: Pedestrians and Bicyclists; Safety and Human Factors; Terminals and Facilities;

Filing Info

• Accession Number: 01386056
• Record Type: Publication
• Source Agency: ARRB
• Files: ATRI
• Created Date: Aug 22 2012 7:31PM