Modelling and prospects of the audience measurement for outdoor advertising based on data collection using GPS devices (electronic passive measurement system)

• Record URL:
  • http://www.isctsc.let.fr/2008Conf/contributed.html
• Authors:
  • Martial, P
  • Hofmann, U
  • Mende, F H
  • May, M
  • Hecker, D
  • Koerner, C
• Conference:
  • International Conference on Survey Methods in Transport, 8th, 2008, Annecy, France
• Publication Date: 2008-5

Language

• English

Subject/Index Terms

• TRT Terms: Advertising; Data collection; Global Positioning System; Marketing; Roadside; Signs; Travel behavior
• Geographic Terms: Switzerland
• ATRI Terms: Advertising; Data collection; Global positioning system (GPS); Marketing; Roadside; Sign; Travel behaviour
• Subject Areas: Data and Information Technology; Highways;

Filing Info

• Accession Number: 01385565
• Record Type: Publication
• Source Agency: ARRB
• Files: ATRI
• Created Date: Aug 22 2012 7:00PM