Public information about road safety

In the Netherlands, public information has already been used as an instrument to improve road safety since the 1930s. The final aim of each information campaign is a voluntary and durable change in traffic behaviour. This requires road users to have sufficient knowledge about a problem and to adapt their behaviour. Here public information also plays an important role. The more road users relate to a problem, the more effective an information campaign will be, especially if it involves behaviour that is easily adapted. In actual practice this usually is not the case, as a result of which public information on its own has hardly any or no effect at all on road user behaviour. Public information can be effective if it is part of a large behaviour campaign and is combined with police enforcement, rewards, or other methods. Research has an important role in the preparation of an information campaign.

• Record URL:
  • http://www.swov.nl/rapport/Factsheets/UK/FS_Public_information.pdf
• 
• Supplemental Notes:
  • Originally published in September 2008 and updated in July 2010.
• Corporate Authors:

  Institute for Road Safety Research, SWOV

  Bezuidenhoutseweg 62
  The Hague,   Netherlands  2594 AW
• Publication Date: 2010-7

Language

• English

Media Info

• Pagination: 7p

Subject/Index Terms

• TRT Terms: Evaluation; Highway safety; Publicity; Traffic safety education; Travel behavior
• Uncontrolled Terms: Road safety (human factors)
• Geographic Terms: Netherlands
• ATRI Terms: Evaluation; Publicity; Road safety; Road user behaviour; Road user education
• Subject Areas: Education and Training;

Filing Info

• Accession Number: 01383801
• Record Type: Publication
• Source Agency: ARRB
• Files: ATRI
• Created Date: Aug 22 2012 3:53PM