The First Penguin Through the Data Ice Hole: Using Cell Phone and GPS Data to Improve Integrated Models

This paper describes one of the first uses of Mygistics/Airsage and PTV/TomTom data to build an integrated travel demand and traffic operations model for the Interstate 80/State Route 65 (I-80/SR 65) Interchange Project in Placer County, California. Fehr & Peers has created numerous integrated models for past freeway interchange projects that connected regional (macro-level) travel demand models with (meso-scale) and (micro-scale) operations models. This project involved a first attempt at accelerating the model development process through the purchase of global position system (GPS) speed data and cell phone origin-destination (OD) data while also attempting to improve the accuracy of the models. The paper will focus on the following items: Establishing the physical limits of the study area; Determining appropriate traffic analysis zones (TAZs) and boundaries; Converting cell phone activity to travel activity and traffic flows; Selecting the analysis time frame and time periods; Understanding network coding characteristics for seamless transition to DynusT and VISSIM.

• Record URL:
  • http://www.ite.org/membersonly/techconference/2012/CB12C3303.pdf
• 
• Corporate Authors:

  Institute of Transportation Engineers (ITE)

  Washington, DC  United States 
• Authors:
  • Milam, Ronald T
  • Stanek, David
  • Jackson, Katie
• Conference:
  • Managing Operational Performance...Exceeding Expectations. 2012 ITE Technical Conference and Exhibit
  • Location: Pasadena CA, United States
  • Date: 2012-3-4 to 2012-3-7
• Publication Date: 2012

Language

• English

Media Info

• Media Type: Web
• Features: Figures; Maps;
• Pagination: 9p
• Monograph Title: Managing Operational Performance...Exceeding Expectations. 2012 ITE Technical Conference and Exhibit

Subject/Index Terms

• TRT Terms: Cellular telephones; Global Positioning System; Highway operations; Origin and destination; Traffic analysis zones; Traffic flow; Travel demand
• Identifier Terms: VISSIM (Computer model)
• Uncontrolled Terms: Activity patterns
• Subject Areas: Highways; Planning and Forecasting; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 01383608
• Record Type: Publication
• Files: TRIS
• Created Date: Aug 22 2012 3:38PM