Intelligent speed assist (ISA) technology and navaid systems: seizing the moment!

International research has established that intelligent speed assist (ISA) technology shows significant potential as a means of increasing levels of speed compliance. The ISA trials in the U.K., Sweden and in Victoria have all pointed to significant road safety benefits flowing from large scale deployment of ISA. Progress to date with regards introduction of ISA into the market place has been at best modest. Sales of GPS-based navigational aid systems (navaid) for use as an after-market device in vehicles, however, are currently growing in Australia at an increasing rate. We appear to be at the cusp of the rapid adoption phase of the traditional market penetration curve. And yet the navaid device employs GPS technology and is perfectly capable of incorporating an advisory ISA system as part of its functionality with only modest software changes. In fact, at least two companies now include advisory ISA as a feature of versions of their navaid devices. There is an opportunity, therefore, for the adoption of advisory ISA to "ride on the back" of the growing popularity of navaid devices. The marginal benefit-to-cost ratio is likely to be very favourable as the additional costs required are modest. The paper will explore ways of engaging the industry to incorporate the feature within their systems and the balance to be struck between the functionality of the device and the likely acceptance and take-up by the commercial providers and by navaid users.

Language

  • English

Media Info

  • Pagination: 5p

Subject/Index Terms

Filing Info

  • Accession Number: 01381917
  • Record Type: Publication
  • Source Agency: ARRB
  • ISBN: 9781921692260
  • Files: ATRI
  • Created Date: Aug 22 2012 12:54PM