Community Safe Speed Promise: a joint initiative between the cities of Joondalup and Stirling

The City of Joondalup and the City of Stirling received a Community Road Safety Grant in December 2008 to fund the 'Community Safe Speed Promise' initiative. The initiative asks residents to sign a 'Community Safe Speed Promise' and commit to driving within the speed limit. Participants receive a bumper sticker and fridge magnet so they are easily identifiable and can set an example for other motorists. The aim of the initiative is to reduce the average travel speeds in the City of Joondalup and the City of Stirling. The initiative was launched on 31 March 2009 and has been heavily promoted with press and radio advertising. Other methods of increasing participation in the initiative were to advocate to schools, action groups, local businesses, Council staff and residents. Evaluation is to be conducted in two phases. Phase one, which has been partially completed, investigated the participant's attitudes towards speeding through a pre-questionnaire. A post-questionnaire will provide comparison to show whether the social acceptability of speeding has reduced. Phase two, will measure the actual 85th percentile traffic speeds on local roads and will be undertaken in the long term. Preliminary results collected through the pre-questionnaire, between March 2009 and August 2009, showed that participants appeared to be older (aged over 55 years) and already recognised speeding as an issue in society. The results were limited by low response rates and the short length of time the initiative has been running. Completion of evaluation is necessary to provide more accurate results and to limit assumptions. There are various recommendations which include sustainability of the initiative into the future and investigation of ways to improve engagement of different groups.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/9780958569132
• Authors:
  • MacDonald, M
  • Pope, S
• Conference:
  • Australasian College of Road Safety National Conference, 2009, Perth, Western Australia, Australia
• Publication Date: 2009-11

Language

• English

Media Info

• Pagination: 16p

Subject/Index Terms

• TRT Terms: Behavior; Driver improvement programs; Drivers; Highway safety; Speeding
• Geographic Terms: Western Australia
• ATRI Terms: Driver behaviour; Driver improvement; Road safety; Speeding
• Subject Areas: Safety and Human Factors;

Filing Info

• Accession Number: 01381019
• Record Type: Publication
• Source Agency: ARRB
• ISBN: 9780958569132
• Files: ATRI
• Created Date: Aug 22 2012 11:36AM