A CASE STUDY OF A SEATBELT CAMPAIGN IN ONE REGION OF THE UNITED KINGDOM

A CASE STUDY OF A SEATBELT CAMPAIGN IN THE TYNE-TEES AREA IN THE NORTH EAST OF ENGLAND IS DESCRIBED. IT IS STATED THAT EXERCISES SUCH AS DESCRIBED IN THIS PAPER HAVE TO BE A THAM EFFORT. THE CONTROLLERS OF THE ADVERTISING, THE DESIGNERS, THE RESEARCH PEOPLE, THE POLICY PEOPLE - ALL THE MULTITUDE OF INTERESTS INVOLVED MUST WORK TOGETHER AS A TEAM TO PRODUCE AN EFFECTIVE CAMPAIGN. PUBLICITY CAMPAIGNS ARE ONLY PART OF A WIDER ARMOURY OF WEAPONS AVAILABLE TO THE ROAD SAFETY EXPERTS. /TRRL/

• Corporate Authors:

  Effic & Effect Rd Safety Campaign /Neth

  ,    
• Authors:
  • Morris, J P
• Publication Date: 0

Language

• English

Media Info

• Pagination: p. 29-32

Subject/Index Terms

• TRT Terms: Advertising; Advertising campaigns; Design; Highway safety; Manual safety belts; Market research; Marketing; Publicity
• Subject Areas: Design; Highways; Safety and Human Factors;

Filing Info

• Accession Number: 00222423
• Record Type: Publication
• Source Agency: Transport and Road Research Laboratory (TRRL)
• Report/Paper Numbers: Conf Paper
• Files: TRIS
• Created Date: Jul 16 1974 12:00AM