INDIVIDUAL ATTITUDES AND FAMILY ACTIVITIES: A BEHAVIORAL MODEL OF TRAVELER MODE CHOICE

THE DECISION PROCESS LEADING TO AN INDIVIDUAL'S CHOICE OF A PARTICULAR MODE OF TRAVEL IS VIEWED IN THE CONTEXT OF HIS BEHAVIOR AS A MEMBER OF A HOUSEHOLD OR FAMILY. A FRAMEWORK OF INDIVIDUAL BEHAVIOR IS PRESENTED, STRUCTURED AROUND THE NEEDS, ATTITUDES, AND PREFERRED ACTIVITIES OF INDIVIDUALS AND THEIR HOUSEHOLDS. IT IS HYPOTHESIZED THAT IN ITS DECISION PROCESS, THE HOUSEHOLD DETERMINES A SET OF ACTIVITIES REQUIRED TO FULFILL THE NEEDS OF ITS MEMBERS, WHOSE ACTIONS ARE THEN INFLUENCED BY THE SPECIFIC TASKS ASSIGNED TO THEM. TRAVEL IS VIEWED AS A BY-PRODUCT OF THE PERFORMANCE OF SOME TASKS, OCCURRING NOT FOR ITS OWN SAKE BUT ONLY BECAUSE IT LINKS DESIRED ACTIVITIES TO LOCATIONS WHERE THEY CAN TAKE PLACE. ONE ASPECT OF THE TRAVEL DECISION, CHOICE OF MODE, IS EXAMINED IN DETAIL. THE SENSITIVITY OF THE MODEL IS INVESTIGATED BY APPLYING IT TO HYPOTETICAL IMPROVEMENTS IN TWO QUALITATIVE SYSTEM VARIABLES. THE AUTHORS ARE OPTIMISTIC THAT THE TEST RESULTS, ALTHOUGH PRELIMINARY, SHOW PROMISE FOR THE MODEL IN ESTIMATING THE USAGE ON NEW MODES OR QUALITATIVE IMPROVEMENTS TO EXISTING MODES WHOSE ATTRIBUTES HAVE BEEN DESCRIBED IN TERMS OF TRAVELER ATTITUDES. /AUTHOR/

• Supplemental Notes:
  • Vol 4, No 3, PP 439-467
• Authors:
  • Hartgen, D T
  • Tanner, G T
• Publication Date: 1970-9

Media Info

• Serial:
  • High Speed Ground Transportation Journal

Subject/Index Terms

• TRT Terms: Attitudes; Behavior; Decision making; Families; Households; Mathematical models; Mode choice; Mode S; Properties of materials; Traffic assignment; Transportation; Travel; Trip generation
• Uncontrolled Terms: Characteristics; Models; Transportation models
• Old TRIS Terms: Modal selection; Test results
• Subject Areas: Safety and Human Factors; Transportation (General);

Filing Info

• Accession Number: 00223381
• Record Type: Publication
• Files: TRIS
• Created Date: Feb 8 1971 12:00AM