National Summit for Rural Traffic Safety Culture 2011

The focus of the 2011 National Summit for Rural Traffic Safety Culture was to present an action plan with the goal of zero traffic deaths. At the center of this will be a concentrated effort to change the rural culture of accepting risky driving behavior as the norm. More than designing safer highways, enforcing stricter laws, advancing vehicle design or improving driving skills, changing a risky and unsafe driver culture reaches much deeper into a community. Change should emphasize a positive outlook in the spirit and actions necessary for lasting and deep core changes in beliefs and attitudes. At all levels within a community, leadership and communication must work together to integrate and promote the positive benefits of cultural change.

• Record URL:
  • http://www.mostofus.org/national-summit-for-rural-traffic-safety-2011/
• Corporate Authors:

  Western Transportation Institute

  Montana State University, Bozeman
  P.O. Box 174250
  Bozeman, MT  United States  59717-4250

  AAA Foundation for Traffic Safety

  607 14th Street, NW, Suite 201
  Washington, DC    20005
• Conference:
  • National Summit for Rural Traffic Safety Culture 2011
  • Location: Big Sky MT, United States
  • Date: 2011-7-11 to 2011-7-13
• Publication Date: 2011

Language

• English

Media Info

• Media Type: Web
• Pagination: n.p.

Subject/Index Terms

• TRT Terms: Attitudes; Behavior; Culture (Social sciences); Human factors; Rural areas; Rural highways; Traffic crashes; Traffic safety
• Subject Areas: Highways; Safety and Human Factors;

Filing Info

• Accession Number: 01364837
• Record Type: Publication
• Files: TRIS
• Created Date: Mar 2 2012 1:09PM