ROADSIDE FIRE PREVENTION SIGNS. A RESTUDY OF THEIR EFFECTIVENESS
THE EFFECTIVENESS OF ROADSIDE FIRE PREVENTION SIGNS AFTER SIX YEARS' EXPOSURE WAS COMPARED WITH THAT OF THE SAME SIGNS WHEN THEY WERE FIRST SEEN BY FOREST MOTORISTS. THE FIVE SIGNS WERE POSTED ABOUT A MILE APART ALONG A COUNTRY ROAD TO BUTTE MEADOWS, LASSEN NATIONAL FOREST, NORTHERN CALIFORNIA. A SAMPLE OF MOTORISTS WERE INTERVIEWED FOR THEIR REACTIONS TO THE SIGNS. SIGNS WERE COMPARED FOR THEIR IMPACT VALUE--ATTRACTING THE ATTENTION OF MOTORISTS, AND FOR THEIR RECALL VALUE--CAUSING MOTORISTS TO REMEMBER THE SIGNS' MESSAGES. AFTER SIX YEARS' EXPOSURE, THE SIGNS DID NOT APPEAR TO BE LOSING THEIR EFFECTIVENESS IN EITHER IMPACT AND RECALL VALUES. /AUTHOR/
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Supplemental Notes:
- FSRN-PSW-282
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Corporate Authors:
Pacific Southwest Forest & Range Experiment Sta
Berkeley, CA United States -
Authors:
- Folkman, W S
- Publication Date: 1973
Media Info
- Pagination: 8 p.
Subject/Index Terms
- TRT Terms: Attention value; Drivers; Economic efficiency; Fires; Protection; Reaction time; Signs
- Uncontrolled Terms: Driver reaction; Efficiency
- Subject Areas: Economics; Highways; Operations and Traffic Management; Security and Emergencies;
Filing Info
- Accession Number: 00226885
- Record Type: Publication
- Files: TRIS
- Created Date: Jun 5 1974 12:00AM