Mobility Milton: A Marketing Program to Encourage Transit Use in Milton

Mobility Milton 2010 is a Council endorsed marketing strategy promoting sustainable transit participation in the Town of Milton through a series of market-focused initiatives. With support and consultation from the Milton Transit Advisory Committee, community partners and champions, initiatives were developed, implemented and monitored. Program results yielded positive ridership growth, public perception and environmental awareness, leading to the enhancement of a sustainable public transportation system. The key to the success of Mobility Milton 2010 was the development of simple yet effective initiatives that were goal driven, and could be replicated and applied to other transit systems of varying scales. This project was nominated for the TAC 2010 Sustainable Urban Transportation Award. For the covering abstract of this conference see record control number 201111RT334E.

• Record URL:
  • https://www.tac-atc.ca/en/knowledge-centre/technical-resources-search/conference-papers/mobility-milton-2010-a-marketing-program-to-encourage-transit-use-in-milton/
• Corporate Authors:

  Transportation Association of Canada (TAC)

  401-1111 Prince of Wales Drive
  Ottawa, Ontario  Canada 
• Authors:
  • D'ALESSANDRO, T
• Conference:
  • 2011 CONFERENCE AND EXHIBITION OF THE TRANSPORTATION ASSOCIATION OF CANADA. TRANSPORTATION SUCCESSES: LET'S BUILD ON THEM. 2011 Congress et Exhibition de l'Association des Transports du Canada. Les Succes en Transports: Une Tremplin vers l'Avenir
  • Location: Edmonton , Canada
  • Date: 2011-9-11 to 2011-9-14
• Publication Date: 2011

Language

• English

Media Info

• Media Type: Web
• Pagination: 17 p.
• Monograph Title: 2011 Conference and Exhibition of the Transportation Association of Canada - Transportation Successes: Let's Build on Them

Subject/Index Terms

• TRT Terms: Case studies; Conferences; Demand; Planning; Public transit; Publicity; Sustainable development
• Uncontrolled Terms: Increase; Use
• Geographic Terms: Canada
• ITRD Terms: 8018: Canada; 8531: Case study; 8525: Conference; 285: Demand (econ); 9032: Increase; 143: Planning; 744: Public transport; 8573: Publicity; 2427: Sustainability; 9084: Use
• Subject Areas: Planning and Forecasting; Public Transportation; I10: Economics and Administration; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 01360499
• Record Type: Publication
• Source Agency: Transportation Association of Canada (TAC)
• Files: ITRD, TAC
• Created Date: Jan 9 2012 12:50PM