FTC ADVERTISING SUBSTANTIATION PROGRAM-AUTOS. DOCUMENTATION OF CHRYSLER CORPORATION

DOCUMENTATION IS SUBMITTED IN SUPPORT OF THE CLAIMS THAT (1) EVERY 1971 NORTH AMERICAN-BUILT DODGE, PLYMOUTH AND CHRYSLER OFFERS EXTRA SAFETY, EXTRA STRENGTH, AND EXTRA QUIET; (2) MANY DART OWNERS GET OVER 20 MILES PER GALLON OF GASOLINE; (3) THE DART DEMON IS AS ECONOMICAL AS A MINI-CAR; (4) THE DART HAS THE HIGHEST RESALE VALUE OF ANY COMPACT; (5) THE DODGE COLT CAN ACCELERATE FROM 0 TO 60 MPH IN 12.5 SECONDS AND AN OWNER CAN EXPECT TO GET UP TO 30 MILES A GALLON FROM HIS DODGE COLT; (6) PLYMOUTH SMALL CARS HAVE TRADITIONALLY BEEN LEADERS IN THEIR FIELD IN RESALE VALUE; AND (7) THE PLYMOUTH SATELLITE IS AMERICA'S LOWEST PRICED 2-DOOR INTERMEDIATE. NO DETERMINATION WAS MADE BY THE FTC RESPECTING THIS DOCUMENTATION. /AUTHOR/

• Corporate Authors:

  Chrysler Corporation

  Chrysler Proving Ground
  Chelsea, MI  United States  48118
• Publication Date: 1971-9

Media Info

• Pagination: 258 p.

Subject/Index Terms

• TRT Terms: Advertising; Automobile industry; Automobiles; Design; Documents; Vehicle performance
• Uncontrolled Terms: Documentation
• Subject Areas: Data and Information Technology; Design; Highways; Safety and Human Factors; Vehicles and Equipment;

Filing Info

• Accession Number: 00224114
• Record Type: Publication
• Source Agency: National Technical Information Service
• Files: TRIS
• Created Date: Jul 8 1973 12:00AM