FTC ADVERTISING SUBSTANTIATION PROGRAM- AUTOS. DOCUMENTATION OF FORD MOTOR COMPANY

DOCUMENTATION IS SUBMITTED IN SUPPORT OF CLAIMS (1) THAT THE LTD IS OVER 600% QUIETER; (2) THE LTD IS QUIETER THAN SOME OF THE WORLD'S MOST EXPENSIVE CARS; (3) A SURVEY SHOWED THAT THE CAR WITH THE BEST FREQUENCY OF REPAIR RECORD WAS MAVERICK; (4) THE MAVERICK GRABBER V-8 IS LOW ON INSURANCE RATES AND LOW ON SERVICE COSTS; (5) THE PASSENGER COMPARTMENT OF A FORD GALAXIE IS PROTECTED FROM ROAD SHOCK AND VIBRATIONS AND BUMPS ARE SMOOTHED OVER; AND (6) (A) PINTO NEEDS HALF THE OIL CHANGES AND ONE-SIXTH THE CHASSIS LUBES OF THE LEADING IMPORT, (B) PINTO HAS AVERAGED OVER 25 MILES PER GALLON IN SIMULATED CITY AND SUBURBAN DRIVING, AND (C) FORD PAINT FINISH NEVER NEEDS WAXING. NO DETERMINATION WAS MADE BY THE FTC RESPECTING THIS DOCUMENTATION. /AUTHOR/

• Corporate Authors:

  Ford Motor Company

  1 American Road
  Dearborn, MI  United States  48126-2798
• Publication Date: 1971-9

Media Info

• Pagination: 241 p.

Subject/Index Terms

• TRT Terms: Advertising; Automobile industry; Automobiles; Design; Documents; Vehicle performance
• Uncontrolled Terms: Documentation
• Subject Areas: Data and Information Technology; Design; Highways; Safety and Human Factors; Vehicles and Equipment;

Filing Info

• Accession Number: 00224109
• Record Type: Publication
• Source Agency: National Technical Information Service
• Files: TRIS
• Created Date: Jul 8 1973 12:00AM