MOTIVATING FACTORS IN THE USE OF RESTRAINT SYSTEMS

THE STUDY UNDERTOOK QUALITATIVE AND QUANTITATIVE INQUIRY AMONG LICENSED AUTOMOBILE DRIVERS TO DETERMINE ATTITUDES, BEHAVIORS, AND RATIONALES THAT ARE RELEVANT TO RESTRAINT SYSTEMS USE. MOREOVER, IT IDENTIFIED TARGET GROUPS OF DRIVERS, BY ATTITUDINAL PATTERNS AND OTHER LESS SALIENT CHARACTERISTICS, TO WHOM FURTHER EDUCATIONAL AND/OR PROMOTIONAL EFFORTS CAN BE ADDRESSED MOST EFFICIENTLY TO INCREASE THE USE OF RESTRAINT SYSTEMS. FINALLY, ANALYSIS OF THE STUDY DATA HAS SUGGESTED SOME PROCEDURES FOR IMPLEMENTING ITS CONCLUSIONS MOST EFFECTIVELY. /AUTHOR/

• Supplemental Notes:
  • Contract No FH-11-7610
• Corporate Authors:

  National Analysts, Inc

  ,    
• Authors:
  • Marzoni, P J
• Publication Date: 1971-9

Media Info

• Pagination: 101 p.

Subject/Index Terms

• TRT Terms: Drivers; Education; Human characteristics; Manual safety belts; Publicity; Safety equipment
• Uncontrolled Terms: Driver characteristics
• Subject Areas: Highways; Safety and Human Factors; Society;

Filing Info

• Accession Number: 00222022
• Record Type: Publication
• Source Agency: National Technical Information Service
• Report/Paper Numbers: Final Rept
• Files: TRIS
• Created Date: Jul 8 1973 12:00AM