Building your personal brand

Skilled practitioners though they may be, most supply chain leaders have the potential to significantly expand their influence and achieve greater success. They can realize more of their potential by deliberately building and marketing their personal brands. The dividends from making this personal investment are both quick and career-spanning.

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Authors:
  • Stratman, Tim
• Publication Date: 2011-7

Language

• English

Media Info

• Features: Illustrations;
• Pagination: p. 10-15
• Serial:
  • Supply Chain Management Review
  • Volume: 15
  • Issue Number: 4
  • Publisher: Reed Business Information
  • ISSN: 1521-9747
  • Serial URL: http://www.manufactoring.net/scm/

Subject/Index Terms

• TRT Terms: Branding; Logistics; Management
• Uncontrolled Terms: Self-presentation
• Subject Areas: Administration and Management; Freight Transportation;

Filing Info

• Accession Number: 01351031
• Record Type: Publication
• Source Agency: Northwestern University Transportation Library
• Files: TLIB
• Created Date: Sep 1 2011 2:42PM