EFFECTS OF SAFETY COMMUNICATION CAMPAIGNS; A REVIEW OF THE RESEARCH EVIDENCE

AN INTENSIVE SEARCH OF PUBLISHED LITERATURE WAS CONDUCTED TO DETERMINE WHAT IS KNOWN ABOUT THE EFFECTS OF MASS COMMUNICATION ON DRINKING/DRIVING IN PARTICULAR AND SAFETY IN GENERAL. RESULTS OF THAT SEARCH INDICATE THAT THERE HAS BEEN RELATIVELY LITTLE RESEARCH OF ANY KIND ON THE EFFECTS OF THE NUMEROUS CAMPAIGNS THAT HAVE BEEN CONDUCTED AND, DUE TO INADEQUATE RESEARCH DESIGN, ONE CANNOT BE CONFIDENT OF THE RESULTS OBTAINED IN MOST PUBLISHED STUDIES. THE PRINCIPAL FLAW IN CAMPAIGN EVALUATION STUDIES HAS BEEN THE RELIANCE ON BEFORE AND AFTER RESEARCH DESIGNS WITH NO CONTROL GROUP AND AN UNFOUNDED FAITH IN THE POWER OF POST HOC STATISTICAL ANALYSIS. IN MESSAGE PRE-TESTING, THE PRINCIPAL FLAW HAS BEEN UNREALISTIC LABORATORY ENVIRONMENTS AND THE USE OF VERBAL MEASURES OF EFFECT. /AUTHOR/

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/1800052
• Supplemental Notes:
  • Vol 1, No 2, PP 58-66
• Authors:
  • Haskins, J B
• Publication Date: 1969-6

Media Info

• Serial:
  • Journal of Safety Research
  • Publisher: Elsevier
  • ISSN: 0022-4375
  • Serial URL: http://www.sciencedirect.com/science/journal/00224375

Subject/Index Terms

• TRT Terms: Communications; Drunk drivers; Drunk driving; Economic efficiency; Traffic safety education
• Uncontrolled Terms: Efficiency; Programs
• Subject Areas: Economics; Education and Training; Highways; Safety and Human Factors;

Filing Info

• Accession Number: 00220533
• Record Type: Publication
• Files: TRIS
• Created Date: Oct 21 1994 12:00AM