Viking stands tall

He was an outsider who now leads the closely-knit world of Viking Lines. Mikael Backman told John Pagni that decisiveness is the key to creating a new brand that others will emulate.

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Authors:
  • Pagni, John
• Publication Date: 2011-7-14

Language

• English

Media Info

• Features: Illustrations;
• Pagination: p. 36-37
• Serial:
  • Fairplay (London, England : 1985)
  • Volume: 372

Subject/Index Terms

• TRT Terms: Cruise lines; Executives; Management
• Identifier Terms: Backman, Mikael
• Geographic Terms: Finland
• Subject Areas: Administration and Management;

Filing Info

• Accession Number: 01346446
• Record Type: Publication
• Source Agency: Northwestern University Transportation Library
• Files: TLIB
• Created Date: Aug 3 2011 2:28PM