Public Transport and Marketing in Small and Medium Sized Cities

Marketing can and should be part of public transport operation in small and medium sized cities. In this paper several marketing topics such as customer relation management, information management and branding will be elaborated and illustrated by examples in small and medium sized cities across Europe. The paper is based on the results of the European Union (EU) project PROCEED - High Quality Public Transport (HQPT) in small and medium sized cities where many best practices have been gathered and guidelines for successful local public transport operation were developed. Marketing was one of the topics.

• Record URL:
  • https://aetransport.org/past-etc-papers/conference-papers-pre-2009/conference-papers-2009
• Corporate Authors:

  Association for European Transport (AET)

  1 Vernon Mews, Vernon Street, West Kensington
  London W14 0RL,    
• Authors:
  • van der Gun, M
  • Jeuring, R
• Conference:
  • European Transport Conference, 2009
  • Location: Leiden Leeuwenhorst Conference Centre , Netherlands
  • Date: 2009-10-5 to 2009-10-7
• Publication Date: 2009

Language

• English

Media Info

• Media Type: Web
• Features: Bibliography; Photos; References; Tables;
• Pagination: 15p
• Monograph Title: European Transport Conference, 2009 Proceedings

Subject/Index Terms

• TRT Terms: Information management; Local transportation; Marketing; Medium sized cities; Public transit; Small cities
• Identifier Terms: European Union
• Uncontrolled Terms: Customer relations
• Subject Areas: Administration and Management; Public Transportation; I10: Economics and Administration;

Filing Info

• Accession Number: 01345596
• Record Type: Publication
• Files: TRIS
• Created Date: Jul 27 2011 7:20AM