The powerful potential of demand management

The ability to see customer demand and align it with your supply chain--what's called demand management--has become a truly crucial capability. But many supply chain managers still struggle with building this capability in their organizations. A new survey uncovers the challenges they typically face and points to opportunities for successfully overcoming them.

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Authors:
  • Shea, Michael
  • Gilleon, Berry
• Publication Date: 2011-5

Language

• English

Media Info

• Features: Illustrations;
• Pagination: p. 18-27
• Serial:
  • Supply Chain Management Review
  • Volume: 15
  • Issue Number: 3
  • Publisher: Reed Business Information
  • ISSN: 1521-9747
  • Serial URL: http://www.manufactoring.net/scm/

Subject/Index Terms

• TRT Terms: Demand; Logistics; Management
• Subject Areas: Administration and Management;

Filing Info

• Accession Number: 01344599
• Record Type: Publication
• Source Agency: Northwestern University Transportation Library
• Files: TLIB
• Created Date: Jul 18 2011 12:18PM