Promoting passenger comfort and wellbeing in the air: An examination of the in-flight health advice provided by international airlines

Cases of airline passengers developing deep vein thromboses and contracting infectious diseases during flights have led to airlines' provision of in-flight customer health advice coming under increased scrutiny. By means of a manifest content analysis of the information provided in 50 international airlines' in-flight magazines, this paper examines the nature and presentation of the health advice that is supplied and comments on the different approaches individual airlines adopt.

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 01344698
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Jul 19 2011 8:10AM