University of North Dakota Campus Shuttle Study

This study was conducted to gain a deeper understanding of the University of North Dakota (UND) students' attitudes toward, perceptions of, and satisfaction with provided shuttle services; and their desire to identify shuttle service design alternatives that improve both customer satisfaction and service efficiency and effectiveness. The study involved collecting and reporting information on the travel behavior of UND students; collecting and reporting information on their preferences and attitudes toward campus shuttle services; analyzing shuttle service passenger trip data; evaluating existing shuttle services; and providing both short-term and long-term recommendations to improve campus shuttle services. The following are some of the key points identified in conducting this campus shuttle service and ridership study: (1) Convenience was identified as the major factor determining mode choice of 80% of respondents, followed by weather at 70.9%, time at 60.8%, accessibility at 54.3%, parking availability at 50.9%, cost of parking at 38%, cost of vehicle at 22.3%, and other at 3.2%; (2) In terms of respondents’ awareness of the campus shuttle services, 95.5% indicated that they were aware of the services; (3) When identifying what was perceived to be the benefits of the availability of shuttle services on campus, the highest perceived benefit identified by students was convenience with a response rate of 66.8%, followed by reducing parking demand at 48.2%, saving money at 45.7%, saving time at 43.5%, reducing traffic congestion at 40.8%, reducing greenhouse gas at 28%, and improving safety at 22.7%; and (4) The characteristics of the shuttle service deemed most valuable were driver friendliness, comfort, reliability, convenience, bus on scheduled time, and other, with convenience having the highest rating at 74.5%, followed by bus on scheduled time at 54.5%, reliability at 49%, comfort at 28.4%, and driver friendliness at 25.3%.

Language

  • English

Media Info

  • Media Type: Web
  • Edition: Final Report
  • Features: Appendices; Figures; References; Tables;
  • Pagination: 117p

Subject/Index Terms

Filing Info

  • Accession Number: 01342028
  • Record Type: Publication
  • Files: NTL, TRIS
  • Created Date: Jun 17 2011 4:36PM