Loyalty set for new frontiers

Thirty years on from the birth of airline frequent flyer programmes, the landscape for reward schemes continues to evolve, and the immediacy of social media opens up a previously unchartered world.

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 01341537
  • Record Type: Publication
  • Source Agency: Northwestern University Transportation Library
  • Files: TLIB
  • Created Date: Jun 2 2011 8:03AM