Loyalty set for new frontiers

Thirty years on from the birth of airline frequent flyer programmes, the landscape for reward schemes continues to evolve, and the immediacy of social media opens up a previously unchartered world.

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Authors:
  • DUNN, GRAHAM
• Publication Date: 2011-4

Language

• English

Media Info

• Features: Illustrations;
• Pagination: p. 55-56
• Serial:
  • Airline Business
  • Volume: 27
  • Issue Number: 4
  • Publisher: Reed Business Information, Limited
  • ISSN: 0268-7615
  • Serial URL: http://www.airlinebusiness.com

Subject/Index Terms

• TRT Terms: Frequent flyer programs

Filing Info

• Accession Number: 01341537
• Record Type: Publication
• Source Agency: Northwestern University Transportation Library
• Files: TLIB
• Created Date: Jun 2 2011 8:03AM