Sports drink maker finds on-demand help to manage its logistics needs

CytoSport, the maker of Muscle Milk, faced manufacturing and logistics challenges as sales of its nutritional drinks escalated year after year. The company found that an on-demand transportation management system delivered the cost and operational efficiencies it needed.

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Publication Date: 2011-3

Language

• English

Media Info

• Features: Illustrations;
• Pagination: p. 64-66
• Serial:
  • Supplychainbrain
  • Volume: 15
  • Issue Number: 2
  • Publisher: Keller International Publishing Corporation

Subject/Index Terms

• TRT Terms: Beverages; Information processing; Logistics
• Geographic Terms: United States
• Subject Areas: Data and Information Technology;

Filing Info

• Accession Number: 01341336
• Record Type: Publication
• Source Agency: Northwestern University Transportation Library
• Files: TLIB
• Created Date: Jun 2 2011 7:39AM