What drives passenger loyalty to traditional and low-cost airlines? A formative partial least squares approach
Based on a case study involving passengers from Lufthansa, Croatia Airlines and Germanwings, the authors examine the determinants of passenger loyalty among users of traditional full-service airlines and of low-cost carriers. In particular, using formative modeling the study analyzes the effects of service quality and price on carrier choice and loyalty.
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Availability:
- Find a library where document is available. Order URL: http://worldcat.org/oclc/31005945
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Supplemental Notes:
- Abstract reprinted with permission from Elsevier.
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Authors:
- Mikulic, Josip
- Prebezac, Darko
- Publication Date: 2011-7
Language
- English
Media Info
- Media Type: Print
- Features: Bibliography; Figures; Tables;
- Pagination: pp 237-240
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Serial:
- Journal of Air Transport Management
- Volume: 17
- Issue Number: 4
- Publisher: Elsevier
- ISSN: 0969-6997
- Serial URL: http://www.sciencedirect.com/science/journal/09696997
Subject/Index Terms
- TRT Terms: Case studies; Full service carriers; Low cost carriers; Mathematical models; Prices; Quality of service
- Identifier Terms: Deutsche Lufthansa; Germanwings (Airline)
- Uncontrolled Terms: Airline passengers; Formative evaluation; Passenger loyalty
- Geographic Terms: Croatia
- Subject Areas: Aviation; Planning and Forecasting; Safety and Human Factors;
Filing Info
- Accession Number: 01340532
- Record Type: Publication
- Files: TRIS
- Created Date: May 19 2011 9:00AM