A STUDY OF A HIGHWAY SAFETY CAMPAIGN
THIS STUDY WAS CONDUCTED TO DETERMINE THE EFFECT OF HIGHWAY SAFETY CAMPAIGN BY USE OF BILLBOARDS, RADIO, TELEVISION AND OTHER ADVERTISING MEDIA. AFTER THE SPECIFIC APPROACH WAS DETERMINED AND THE CAMPAIGN PUT INTO EFFECT A DETAILED INTERVIEW PHASE WAS INITIATED TO DETERMINE THE EFFECTIVENESS, REASONABLENESS, AND ACCEPTABILITY OF THE CAMPAIGN. RESULTS INDICATED THAT THE DRIVERS INTERVIEWED TENDED TO DISASSOCIATE THEMSELVES FROM ANY ACCIDENTS. THEY BELIEVE HIGHWAY SAFETY TO BE THE JOB OF HIGHWAY OFFICIALS. IN ADDITION THE PEOPLE INTERVIEWED INDICATED THAT THEY COULD ALWAYS BLAME THE OTHER DRIVER /BPR/
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Supplemental Notes:
- Hpr, B-1-21, 20
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Corporate Authors:
Institute for Design Analysis
, - Publication Date: 1965-9
Subject/Index Terms
- TRT Terms: Acceptance; Advertising; Campaigns; Drivers; Highway safety; Impacts; Interviewing; Radio; Roadside advertising; Television
- Uncontrolled Terms: Acceptability; Driver interviews
- Old TRIS Terms: Media; Reasonableness
- Subject Areas: Highways; Safety and Human Factors;
Filing Info
- Accession Number: 00219653
- Record Type: Publication
- Files: TRIS
- Created Date: Nov 1 1994 12:00AM