THE USE OF FEAR-AROUSING COMMUNICATIONS IN DRIVER AND TRAFFIC SAFETY EDUCATION

THE SCARE TECHNIQUE HAS BEEN EMPLOYED IN SAFETY EDUCATION FOR MANY YEARS. RECENTLY, PSYCHOLOGISTS AND OTHER SOCIAL SCIENTISTS HAVE QUESTIONED THE VALIDITY OF THE SCARE TECHNIQUE AND HAVE MADE NUMEROUS STUDIES TESTING THEIR HYPOTHESES RELATING TO THE EFFECTIVENESS OF FEAR-AROUSING COMMUNICATIONS. THE STUDIES SHOW DIVERGENT RESULTS BECAUSE METHODOLOGIES ARE DIFFERENT AND THEREFORE NOT COMPARABLE. AFTER A STUDY OF THE RESEARCH CITED HEREIN IN ADDITION TO FEAR-AROUSAL RESEARCH CONDUCTED IN OTHER DISCIPLINES, IT IS CONCLUDED THAT, UNTIL MORE INTENSE RESEARCH IS UNDERTAKEN, FEAR-AROUSING COMMUNICATIONS SHOULD BE USED AT AN ABSOLUTE MINIMUM IN DRIVER AND TRAFFIC SAFETY EDUCATION. /AUTHOR/

• Supplemental Notes:
  • Vol 18, No 3, PP 15-16, 34
• Corporate Authors:

  N/A

  ,   United States 
• Authors:
  • Warner, W L
• Publication Date: 1971-3

Media Info

• Serial:
  • Traffic Safety Education Journal
  • Publisher: N/A

Subject/Index Terms

• TRT Terms: Communications; Driver training; Psychological aspects; Social sciences; Traffic safety education
• Old TRIS Terms: Fear arousal; Scare technique
• Subject Areas: Education and Training; Highways; Safety and Human Factors;

Filing Info

• Accession Number: 00221293
• Record Type: Publication
• Files: TRIS
• Created Date: Aug 8 2003 12:00AM