OBSERVANCE OF TRAFFIC BROADCASTS. PART 1: ANALYSIS OF THE DEMAND FOR ROAD WEATHER AND WARNING SERVICES

BEACHTUNGSQUOTE VON VERKEHRSDURCHSAGEN. 1. TEIL: BEDARFSANALYSE FUER DEN STRASSENWETTER- UND WARNDIENST.

THE DEMAND ANALYSIS WAS UNDERTAKEN TO OBTAIN A QUANTITATIVE ASSESSMENT OF THE POPULATION SUB-GROUP FOR WHICH TRAFFIC NEWS IS RELEVANT, AND TO ESTABLISH POTENTIAL GROUPS OF LISTENERS. THE PROCEDURE CONSISTED IN TAKING A REPRESENTATIVE RANDOM SAMPLE OF WEST GERMAN DRIVERS BY MEANS OF PERSONAL INTERVIEWS. IT WAS ESTABLISHED THAT TRAFFIC NEWS BROADCASTS HAVE A SIGNIFICANT FUNCTION WITHIN THE FRAMEWORK OF INFORMATION ASSIMILATION OF DRIVERS, A FACT WHICH IS PRINCIPALLY BORNE OUT BY THE HIGH LEVEL OF AWARENESS OF THE BROADCASTS.

Language

• German

Project

• Status: Completed
• Contract Numbers:

  ITRD 7422

• Sponsor Organizations:

  Bundesanstalt für Straßenwesen (BASt)

  Brüderstraße 53
  Bergisch Gladbach,   Germany  51427
• Project Managers:

  BACH, C

  ELLINGHAUS, D

• Performing Organizations:

  INFRAPLAN GMBH

  VON-GROOTE-STR. 28
  KOELN,   Germany  D-5000
• Start Date: 19741101
• Expected Completion Date: 0
• Actual Completion Date: 19750315
• Source Data: ITRD D701355

Subject/Index Terms

• TRT Terms: Communication; Demand; Drivers; Information management; Interviewing; Methodology; Perception; Radio; Research projects; Statistical sampling
• ITRD Terms: 9098: Communication; 285: Demand (econ); 1772: Driver; 8555: Information documentation; 9147: Interview; 9102: Method; 2229: Perception; 6947: Radio; 8557: Research project; 6553: Sample (stat); WEST GERMANY
• Subject Areas: I73: Traffic Control; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 01304923
• Record Type: Research project
• Source Agency: Bundesanstalt für Straßenwesen (BASt)
• Contract Numbers: ITRD 7422
• Files: ITRD
• Created Date: Nov 21 2010 10:09AM