MEASURING THE RESULTS OF SAFETY CAMPAIGNS AND OTHER METHODS USED IN THE FIELD OF ROAD SAFETY

MESURE DES RESULTATS DES CAMPAGNES DE SECURITE ET AUTRES METHODES UTILISEE DANS CE DOMAINE

TO DETERMINE THE BEST METHODS OF PUBLICITY FOR SAFETY CAMPAIGNS AND TO MEASURE RESULTING CHANGES IN ATTITUDES AND BEHAVIOUR (MAIN TOPIC - USE OF SAFETY BELTS). SUPERSEDES IRRD RESEARCH PROJECT NO. 34034.