USE OF THE MEDIA BY OLDER PEOPLE AND SUITABLE FORMS OF ADDRESS FOR TRAFFIC EDUCATION

MEDIENNUTZUNG VON AELTEREN MENSCHEN UND GEEIGNETE ANSPRACHEFORMEN ZUR VERKEHRSAUFKLAERUNG

THE OBJECT OF THE RESEARCH IS TO WORK OUT A FRAMEWORK FOR THE DESIGN OF TRAFFIC EDUCATION ADDRESSES TO BE GIVEN ON THE MEDIA. THE WORK WILL CONSIST OF AN ANALYSIS OF THE LITERATURE, AN ANALYSIS OF THE APPROACHES MADE TO OLD PEOPLE AT THE MOMENT (ON TELEVISION, IN THE PRESS, ETC), AND THE DEVELOPMENT OF MODELS OF ADDRESS ON THE THEME OF TRAFFIC EDUCATION AND OLD PEOPLE.

Language

• German

Project

• Status: Active
• Contract Numbers:

  ITRD 7416

• Sponsor Organizations:

  Bundesanstalt für Straßenwesen (BASt)

  Brüderstraße 53
  Bergisch Gladbach,   Germany  51427
• Project Managers:

  MALETZKE, G

  BOECKELMANN, F

  Huber, J

• Performing Organizations:

  ARBEITSGEMEINSCHAFT FUER KOMMUNIKATIONSFORSCHUNG E.V. (WORKING COMMITTEE FOR COMMUNICATION RESEARCH)

  CLEMENSSTR. 86
  MUENCHEN 40,   DEUTSCHLAND BR  D-8000
• Start Date: 19791201
• Expected Completion Date: 19801231
• Actual Completion Date: 0
• Source Data: ITRD D702359

Subject/Index Terms

• TRT Terms: Aged; Education; Methodology; Radio; Research projects; Television; Traffic
• ITRD Terms: 2284: Education; 9102: Method; 1746: Old people; 6947: Radio; 8557: Research project; 6949: Television; 755: Traffic
• Subject Areas: Operations and Traffic Management; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 01290690
• Record Type: Research project
• Source Agency: Bundesanstalt für Straßenwesen (BASt)
• Contract Numbers: ITRD 7416
• Files: ITRD
• Created Date: Nov 21 2010 2:19AM