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    <copyright>Copyright © 2026. National Academy of Sciences. All rights reserved.</copyright>
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    <managingEditor>tris-trb@nas.edu (Bill McLeod)</managingEditor>
    <webMaster>tris-trb@nas.edu (Bill McLeod)</webMaster>
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      <title>PUBLIC TRANSPORTATION MANAGEMENT AND PLANNING IN A RAPIDLY CHANGING ENVIRONMENT: STRATEGIES FOR SURVIVAL. TRANSPORTATION RESEARCH BOARD WORKSHOP, IRVINE, CALIFORNIA, JULY 27-29, 1995. SUMMARY OF PROCEEDINGS</title>
      <link>https://trid.trb.org/View/462525</link>
      <description><![CDATA[The Workshop on Public Transportation Management and Planning in a Rapidly Changing Environment:  Strategies for Survival was held at the Arnold and Mabel Beckman Center in Irvine, California.  During approximately the first half of the workshop, a series of presentations were made relating to four primary themes that provided focus for the participants - 1) the changing transit environment, 2) uses of market research, 3) transit management issues, and 4) innovative and nontraditional strategies to provide transit service.  Using the results of the presentations, the remainder of the workshop concentrated on major issues that needed to be addressed by the transit community.  Through a series of breakout sessions, three major topics were discussed by the participants:  Management - Converting Challenges to Opportunities; Planning - Methods to Meet Future Markets; and Funding - Responding to the New Environment:  ISTEA and Beyond.  This Transportation Research Board Circular contains a summary of the workshop proceedings. Following the documentation of the breakout sessions, the workshop presentations are provided, including a summary of several case studies and panel discussions associated with major topics.  The Circular concludes with the workshop resource paper, "Public Transportation:  Challenges and Opportunities" by Katherine F. Turnbull.  A list of workshop participants is provided.]]></description>
      <pubDate>Thu, 20 Jun 1996 00:00:00 GMT</pubDate>
      <guid>https://trid.trb.org/View/462525</guid>
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      <title>OVERVIEW OF WORKSHOP BREAKOUT SESSIONS ON: PLANNING - METHODS TO MEET FUTURE MARKETS</title>
      <link>https://trid.trb.org/View/462526</link>
      <description><![CDATA[The topic of these breakout sessions was "How Will (or Should) Transportation Systems Change the Way We Are Doing Business to Meet the Changing Needs of the Marketplace?"  Session participants identified the following issues and barriers: plans and planning processes lack credibility and buy-in and are difficult to implement; the public process in planning has gotten out of hand; planners are not trusted or respected by transit operators and others who are responsible for living with the results; the functional areas of most agencies still reside in their individual silos with little, often ineffective communication between functions; and the power, identities, and potential impacts of transportation have been badly fragmented. Solutions identified by participants are listed.]]></description>
      <pubDate>Thu, 20 Jun 1996 00:00:00 GMT</pubDate>
      <guid>https://trid.trb.org/View/462526</guid>
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    <item>
      <title>OVERVIEW OF WORKSHOP BREAKOUT SESSIONS ON: MANAGEMENT - CONVERTING CHALLENGES INTO OPPORTUNITIES</title>
      <link>https://trid.trb.org/View/462527</link>
      <description><![CDATA[The task of these breakout sessions was to debate the management aspects in public transportation and to identify the issues, barriers, and solutions to consider relative to the changing environment as discussed at this workshop.  Session participants identified the following barriers and issues:  transit agencies lack focus and direction; cultural and environmental barriers impede management decisions; governing boards fail to provide adequate leadership; management lacks leadership skills and/or management skills; and the structure and skills of the employee work force can cause management difficulties.  Solutions identified by participants are listed.]]></description>
      <pubDate>Thu, 20 Jun 1996 00:00:00 GMT</pubDate>
      <guid>https://trid.trb.org/View/462527</guid>
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      <title>OVERVIEW OF WORKSHOP BREAKOUT SESSIONS ON: FUNDING - RESPONDING TO THE NEW ENVIRONMENT: ISTEA AND BEYOND</title>
      <link>https://trid.trb.org/View/462528</link>
      <description><![CDATA[These breakout sessions discussed the funding perspective of transit and transit management.  Session participants identified the following issues and barriers:  the loss in federal and state support is apparent to all; there are conflicting calls for transit to both be business-like and yet still meet many regulations and requirements; the culture shift throughout the country limits transit's options; the political environment challenges transit; and there are the "real world" challenges of getting the buses out on the street.  Solutions identified by participants are listed.]]></description>
      <pubDate>Thu, 20 Jun 1996 00:00:00 GMT</pubDate>
      <guid>https://trid.trb.org/View/462528</guid>
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      <title>OVERVIEW OF WORKSHOP BREAKOUT SESSIONS: ONE GENERAL MANAGER'S PERSPECTIVE</title>
      <link>https://trid.trb.org/View/462529</link>
      <description><![CDATA[Public transportation management and planning are examined from the general manager's perspective.  The experience of the author as a general manager with the San Diego Metropolitan Transit Development Board is the basis of this discussion.  As a general manager he is concerned with trying to boost ridership and is constrained in doing this by the "real world" when federal, state, and even local legislators take adverse actions that directly affect how service is provided.  Dealing with this requires knowledgeable planning, informed boards, and customer focus.  A critical task of transit management today is to tap into the "influence network" of business leaders, who might not use transit but can influence employees and decision-makers. Concerning funding, the concept of "funding pockets" allows local areas to have greater flexibility in how the service is provided in that area.  Also, management needs to concentrate on making it easier for people to pay fares.  In San Diego 70% of ridership is paying by prepaid means.  The author concludes with comments on the "five C's" of basic transit management: credibility; communications; customers; common vision; and clear understanding.]]></description>
      <pubDate>Thu, 20 Jun 1996 00:00:00 GMT</pubDate>
      <guid>https://trid.trb.org/View/462529</guid>
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    <item>
      <title>OVERVIEW OF WORKSHOP BREAKOUT SESSIONS: ONE BOARD MEMBER'S PERSPECTIVE</title>
      <link>https://trid.trb.org/View/462530</link>
      <description><![CDATA[Public transportation management and planning is discussed from the board member's perspective.  The author's comments are based on his experience as a former Los Angeles County Transportation Commission board member.  Among the topics commented on are training (board members are helped by feeding their tremendous egos), out-of-town trips (it is extremely useful to actually see the potential of the transit system under consideration), the need to celebrate successes, media relations, new ways of doing business (telecommunications and information delivery), and partnerships.]]></description>
      <pubDate>Thu, 20 Jun 1996 00:00:00 GMT</pubDate>
      <guid>https://trid.trb.org/View/462530</guid>
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      <title>TEACHING TRANSIT THE IMPORTANCE OF PRINCIPLES. PRESENTATION AT WORKSHOP SESSION ON: THE CHANGING ENVIRONMENT IN PUBLIC TRANSPORTATION MANAGEMENT AND PLANNING</title>
      <link>https://trid.trb.org/View/462531</link>
      <description><![CDATA[A hypothetical organization is proposed that has broken out of all the boxes and established a new way of doing business.  To do this, the employees of this organization live by a set of principles.  Simply stated these are:  (1) We move quicker when we share a common direction and a sense of community; (2) We stand by each other in tough times; and (3) It pays to take turns doing the hard tasks and it pays to take turns sharing leadership.  These principles are applied to "geese" and it is shown that, if we break out of the mold and look at innovative models, even look at geese as a model for organizational change, we will develop real strategies for innovation in transit.]]></description>
      <pubDate>Thu, 20 Jun 1996 00:00:00 GMT</pubDate>
      <guid>https://trid.trb.org/View/462531</guid>
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    <item>
      <title>INSIGHTS FROM LAS VEGAS. PRESENTATION AT WORKSHOP SESSION ON: THE CHANGING ENVIRONMENT IN PUBLIC TRANSPORTATION MANAGEMENT AND PLANNING</title>
      <link>https://trid.trb.org/View/462532</link>
      <description><![CDATA[In offering some perspectives on the changing environment in public transportation management and planning, the experience of the Regional Transportation Commission (RTC) in Clark County, which is headquartered in Las Vegas, Nevada, is discussed.  The topics discussed include organizational change, customers and change, the transit industry and change, and the challenge of preserving the Intermodal Surface Transportation Efficiency Act (ISTEA).]]></description>
      <pubDate>Thu, 20 Jun 1996 00:00:00 GMT</pubDate>
      <guid>https://trid.trb.org/View/462532</guid>
    </item>
    <item>
      <title>CHALLENGES IN SALT LAKE CITY. PRESENTATION AT WORKSHOP SESSION ON: THE CHANGING ENVIRONMENT IN PUBLIC TRANSPORTATION MANAGEMENT AND PLANNING</title>
      <link>https://trid.trb.org/View/462533</link>
      <description><![CDATA[In discussing the changing environment in public transportation management and planning, insights are offered from the experience of the Utah Transit Authority, which is headquartered in Salt Lake City, Utah.  Challenges in the following seven areas are addressed: funding; market share; employee relations; cost containment; the planning process; regulation; and political issues.]]></description>
      <pubDate>Thu, 20 Jun 1996 00:00:00 GMT</pubDate>
      <guid>https://trid.trb.org/View/462533</guid>
    </item>
    <item>
      <title>USING MARKET RESEARCH TO MANAGE CHANGE. PRESENTATION AT WORKSHOP SESSION ON: USING MARKET RESEARCH TO IMPROVE TRANSIT MANAGEMENT AND SERVICE DECISIONS</title>
      <link>https://trid.trb.org/View/462534</link>
      <description><![CDATA[This workshop presentation presents the major findings from Transit Cooperative Research Program (TCRP) project B-2, a comprehensive examination of market research efforts by transit systems in North America.  The presentation focuses on approaches and methodologies relating to market research and current barriers to making research more effective in supporting decision-making.]]></description>
      <pubDate>Thu, 20 Jun 1996 00:00:00 GMT</pubDate>
      <guid>https://trid.trb.org/View/462534</guid>
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    <item>
      <title>MARKET RESEARCH AND SERVICE PLANNING. PRESENTATION AT WORKSHOP SESSION ON: USING MARKET RESEARCH TO IMPROVE TRANSIT MANAGEMENT AND SERVICE DECISIONS</title>
      <link>https://trid.trb.org/View/462535</link>
      <description><![CDATA[This workshop presentation is a case study of the actual application of market research efforts to service and management decisions.  The case study is route planning in Houston, Texas. Market research helped Houston Metro determine travel needs and attitudes of employees at the Texas Medical Center, a major activity center.]]></description>
      <pubDate>Thu, 20 Jun 1996 00:00:00 GMT</pubDate>
      <guid>https://trid.trb.org/View/462535</guid>
    </item>
    <item>
      <title>EARNING CUSTOMER LOYALTY: RESEARCH, INCENTIVES, SATISFACTION. PRESENTATION AT WORKSHOP SESSION ON: USING MARKET RESEARCH TO IMPROVE TRANSIT MANAGEMENT AND SERVICE</title>
      <link>https://trid.trb.org/View/462536</link>
      <description><![CDATA[This workshop presentation is a case study of the actual application of market research efforts to service and management decisions.  The case study is customer loyalty in Minneapolis, Minnesota.  The relationship between transit agencies and customers is presented with emphasis placed on building and maintaining customer loyalty.]]></description>
      <pubDate>Thu, 20 Jun 1996 00:00:00 GMT</pubDate>
      <guid>https://trid.trb.org/View/462536</guid>
    </item>
    <item>
      <title>BIG RESEARCH AT A SMALL AGENCY. PRESENTATION AT WORKSHOP SESSION ON: USING MARKET RESEARCH TO IMPROVE TRANSIT MANAGEMENT AND SERVICE DECISIONS</title>
      <link>https://trid.trb.org/View/462537</link>
      <description><![CDATA[This workshop presentation is a case study of the actual application of market research efforts to service and management decisions.  The case study is comprehensive transit planning in Whatcom County, Washington.  Market research results were integrated into the Public Transportation Plan and several service changes of the Whatcom Transportation Authority.]]></description>
      <pubDate>Thu, 20 Jun 1996 00:00:00 GMT</pubDate>
      <guid>https://trid.trb.org/View/462537</guid>
    </item>
    <item>
      <title>RETHINKING THE MANAGEMENT OF TRANSIT. PRESENTATION AT WORKSHOP SESSION ON: OPPORTUNITY AND FEASIBILITY OF CHANGING TRANSIT MANAGEMENT</title>
      <link>https://trid.trb.org/View/462538</link>
      <description><![CDATA[This presentation reports on the progress of Transit Cooperative Research Program (TCRP) project F-3, "Total Quality Management in Public Transportation".  The objectives of the project were to identify, evaluate, and recommend applications of potentially successful methods of implementing total quality management (TQM) in public transportation to increase ridership through improved customer satisfaction, to increase productivity, and to reduce costs.  Project researchers worked with a number of transit properties to introduce and apply TQM.  Each agency was unique in its characteristics, providing an opportunity to assess the effectiveness of TQM concepts in many different settings.]]></description>
      <pubDate>Thu, 20 Jun 1996 00:00:00 GMT</pubDate>
      <guid>https://trid.trb.org/View/462538</guid>
    </item>
    <item>
      <title>SATISFYING THE (INTERNAL AND EXTERNAL) CUSTOMER. PRESENTATION AT WORKSHOP SESSION ON: OPPORTUNITY AND FEASIBILITY OF CHANGING TRANSIT MANAGEMENT</title>
      <link>https://trid.trb.org/View/462539</link>
      <description><![CDATA[This presentation is a case study of the Utah Transit Authority's experience with total quality management (TQM).  The Utah Transit Authority employs the TQM concepts of putting customers first, recognizing and rewarding well-performing employees, and streamlining administrative tasks.]]></description>
      <pubDate>Thu, 20 Jun 1996 00:00:00 GMT</pubDate>
      <guid>https://trid.trb.org/View/462539</guid>
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