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    <copyright>Copyright © 2026. National Academy of Sciences. All rights reserved.</copyright>
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    <managingEditor>tris-trb@nas.edu (Bill McLeod)</managingEditor>
    <webMaster>tris-trb@nas.edu (Bill McLeod)</webMaster>
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      <title>WORKSHOP SESSION 5: HOW TO MARKET A MAINTENANCE AND REHABILITATION PROGRAM TO DECISION MAKERS AND SENIOR MANAGEMENT</title>
      <link>https://trid.trb.org/View/461886</link>
      <description><![CDATA[Workshop Session 5 dealt with implementation and institutional issues.  Specifically, the session provided information on how those using pavement management systems (PMSs) should present the results to decision makers and senior management.  The session used two role-playing situations to simulate PMS presentations to county and state officials.  The audience consisted of citizens attending a public meeting.  The officials had been enlightened enough in the past to fund PMS implementation, and the PMS staff had completed results of the first cycle of PMS recommendations.  The question was, How do you market the recommendations to those above you?  After the PMS presentations, senior national, state, and local officials discussed what they need from pavement management.]]></description>
      <pubDate>Wed, 15 May 1996 00:00:00 GMT</pubDate>
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