Aggressive Driving and Safety Campaigns: Lessons Learned from Better Driver Campaign in Florida

Aggressive driving is a growing concern in the United States. Often such driving results in crashes that harm both drivers and others. In NCHRP Report 500, “aggressive driving” is defined as “operating a motor vehicle in a selfish, pushy, or impatient manner, often unsafely, that directly affects other drivers.” In other words, aggressive driving includes many unsafe driving behaviors by ordinary drivers. Most previous safety campaigns have used enforcement interventions as the primary means of reducing aggressive driving. Enforcement clearly plays a crucial role in reducing aggressive driving. Limited efforts have been made, however, to enhance awareness of aggressive driving by providing proper education to the public. The Better Driver Campaign plan was developed and executed to address aggressive driving in Florida. The campaign was geared toward promoting awareness of aggressive driving. The education-oriented safety campaign was effective in addressing aggressive driving and was appreciated by the public.

• Record URL:
  https://doi.org/10.3141/2182-11
• Summary URL:
  http://scholar.google.com/scholar_lookup?title=Aggressive+Driving+and+Safety+Campaigns%3a+Lessons+Learned+from+Better+Driver+Campaign+in+Florida&author=C.+Lee&author=M.+Saxena&author=P.+Lin&author=E.+Gonzalez-Velez&author=J.+Rouse&publication_year=2010
• Availability:
  • Find a library where document is available. Order URL: http://www.trb.org/Main/Blurbs/Highway_Safety_Behavior_Management_and_Roundabouts_164859.aspx
• Authors:
  • Lee, Chanyoung
  • Saxena, Meeta
  • Lin, Pei-Sung
  • Gonzalez-Velez, Enrique
  • Rouse, Jeanette W
• Publication Date: 2010

Language

• English

Media Info

• Media Type: Print
• Features: Figures; References; Tables;
• Pagination: pp 79-87
• Monograph Title: Highway Safety: Behavior, Management, and Roundabouts
• Serial:
  • Transportation Research Record: Journal of the Transportation Research Board
  • Issue Number: 2182
  • Publisher: Transportation Research Board
  • ISSN: 0361-1981

Subject/Index Terms

• TRT Terms: Aggression; Automobile drivers; Awareness; Behavior; High risk drivers; Highway safety; Lessons learned; Road rage; Safety campaigns; Traffic safety education
• Geographic Terms: Florida
• Subject Areas: Highways; Safety and Human Factors; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 01152071
• Record Type: Publication
• ISBN: 9780309160537
• Report/Paper Numbers: 10-3346
• Files: TRIS, TRB, ATRI
• Created Date: Mar 16 2010 6:11AM