Psychological Analysis of Acceptance of Pro-environmental Use of the Automobile: Cases for Carsharing and Eco-Car

This study conducted a web-based survey for the purpose of acquiring basic knowledge which could contribute to promotion of carsharing and eco-car that are expected to be pro-environmental use of car. Respondents were divided into 9 groups based on the number of household cars and inhabited area with modal share of cars. The survey provided different types of information on carsharing and eco-car to respondents that were randomly assigned. The data analyses shows eco-car has already prevailed, and behavioral intention to purchase it was rather high. In addition it was shown that information on the situation that eco-car was now actually prevailing had a positive effect on the intention to purchase it. On the other hand, it was indicated that carsharing has not yet prevailed. However those who don't have automobiles or living in urban area had relatively high intention to join the organization, thus it would be effective to target them for promotion of carsharing.

• Corporate Authors:

  Transportation Research Board

  500 Fifth Street, NW
  Washington, DC  United States  20001
• Authors:
  • Ohta, Hiroyuki
  • Fujii, Satoshi
  • Nishimura, Yoshihiro
  • Kozuka, Misuzu
• Conference:
  • Transportation Research Board 88th Annual Meeting
  • Location: Washington DC, United States
  • Date: 2009-1-11 to 2009-1-15
• Date: 2009

Language

• English

Media Info

• Media Type: DVD
• Features: Figures; References; Tables;
• Pagination: 26p
• Monograph Title: TRB 88th Annual Meeting Compendium of Papers DVD

Subject/Index Terms

• TRT Terms: Automobile travel; Environment; Environmental impacts; Psychological aspects; Travel surveys; Urban areas; Vehicle sharing; Websites (Information retrieval)
• Subject Areas: Environment; Highways; I15: Environment;

Filing Info

• Accession Number: 01126866
• Record Type: Publication
• Report/Paper Numbers: 09-3689
• Files: TRIS, TRB
• Created Date: Apr 17 2009 9:57AM