YOU'RE IN COMMAND. BOAT SAFELY!: THE GENESIS OF AN INITIATIVE

One goal of the U.S. Coast Guard's Office of Boating Safety is to unify its programs and funding relating to boating safety marketing and education under one multi-year outreach effort. The article describes how this initiative, the National Recreational Boating Safety Outreach program, was developed. In order to break through the oversupply of boating safety information, the goal of the program was to create a nationwide identification for the idea of boating safer. "Branding" boating safety would bring together the disparate messages on recreational boating safety under one umbrella. A logo with the phrase, "You're in Command. Boat Safely!" was developed for the outreach effort. The program focuses on making recreational boaters safer while enjoying their time spent on the water. Outreach efforts focus on four principles of safe boating: the importance of wearing life jackets; boater education through the America's Boating Course; the Vessel Safety Check program; and boating under the influence. The program will depend heavily on the partnership and support of both the Coast Guard Auxiliary and Power Squadrons.

• Corporate Authors:

  United States Coast Guard

  National Maritime Center, 4200 Wilson Boulevard
  Arlington, VA  United States  22203-1804
• Authors:
  • Malatak, J
• Conference:
  • Proceedings of the Marine Safety Council
• Publication Date: 2003-7

Language

• English

Media Info

• Features: Figures; Photos;
• Pagination: p. 26-28
• Serial:
  • Volume: 60
  • Issue Number: 3

Subject/Index Terms

• TRT Terms: Alcohol use; Boating; Life preservers; Marine safety; Marketing; Partnerships; Public information programs; Safety audits; Safety education; Safety programs
• Identifier Terms: United States Coast Guard
• Subject Areas: Education and Training; Marine Transportation; Safety and Human Factors;

Filing Info

• Accession Number: 00967939
• Record Type: Publication
• Files: TRIS
• Created Date: Jan 4 2004 12:00AM