OPERATIONALIZING A POSITIONING MODEL OF EASTERN MEDITERRANEAN FERRY SERVICE
This paper concentrates upon the comparative positioning of Turkish ferry operations in contrast to their European Union competitors in the Eastern Mediterranean market. The positioning model is operationalized by using a multivariate multidimensional scaling technique where the model is based on service marketing issues because of the service characteristics of the ferry business. Data applications into the technique are analyzed to identify the positioning of the ferry operators for the ferry service lines in the Italy-Greece-Turkey corridor, for the year 1994.
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Availability:
- Find a library where document is available. Order URL: http://worldcat.org/isbn/0080435904
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Corporate Authors:
The Boulevard, Langford Lane
Kidlington, Oxford United Kingdom OX5 1GB -
Authors:
- Yercan, F
- Roe, M S
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Conference:
- World Transport Research: Selected Proceedings of the 8th World Conference on Transport Research
- Location: Antwerp, Belgium
- Date: 1998-7-12 to 1998-7-17
- Publication Date: 1999
Language
- English
Media Info
- Features: Figures; References;
- Pagination: p. 115-128
Subject/Index Terms
- TRT Terms: Demand; Demand responsive transportation; Ferry service; Marketing; Supply
- Geographic Terms: Greece; Italy; Turkey
- Subject Areas: Marine Transportation; Operations and Traffic Management; Public Transportation;
Filing Info
- Accession Number: 00783927
- Record Type: Publication
- ISBN: 0080435904
- Report/Paper Numbers: Volume 1
- Files: TRIS
- Created Date: Feb 4 2000 12:00AM