AN EMPIRICAL INVESTIGATION OF PROFESSIONAL SHIP MANAGER-CLIENT RELATIONSHIPS

The undisputed importance of professional ship management in international shipping makes the area worthy of scholarly consideration. This paper identifies that problems faced by contemporary ship management organizations may be effectively tackled by applying relationship marketing. The empirical investigation of professional ship manager-client relationships identifies the existence of relationship segments among the ship management sector. The results culminate into a series of recommendations for achievement of greater effectiveness in marketing ship management as well as suggestions for future research in the area.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/0080435904
• Corporate Authors:

  Elsevier

  The Boulevard, Langford Lane
  Kidlington, Oxford  United Kingdom  OX5 1GB
• Authors:
  • Panayides, P M
  • Gray, R
• Conference:
  • World Transport Research: Selected Proceedings of the 8th World Conference on Transport Research
  • Location: Antwerp, Belgium
  • Date: 1998-7-12 to 1998-7-17
• Publication Date: 1999

Language

• English

Media Info

• Features: References;
• Pagination: p. 29-42

Subject/Index Terms

• TRT Terms: Clients; Empirical methods; Management; Management and organization; Marketing; Shipping
• Subject Areas: Administration and Management; Marine Transportation;

Filing Info

• Accession Number: 00783921
• Record Type: Publication
• ISBN: 0080435904
• Report/Paper Numbers: Volume 1
• Files: TRIS
• Created Date: Feb 4 2000 12:00AM