MARKETING LOGISTICS VALUE: MANAGING THE 5 P'S.
PRODUCT, PRICE, PLACE, PROMOTION AND PEOPLE IN THE MARKETING PROCESS.
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Availability:
- Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
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Supplemental Notes:
- JOURNAL OF BUSINESS LOGISTICS, V. 17, NO. 1 (1996), P. 23-34.
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Authors:
- ANDRASKI, JOSEPH C
- NOVACK, ROBERT A
- Publication Date: 1996
Language
- English
Media Info
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Serial:
- Journal of Business Logistics
- Publisher: Wiley-Blackwell Publishers Limited
- ISSN: 0197-6729
- EISSN: 2158-1592
- Serial URL: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)2158-1592
Subject/Index Terms
Filing Info
- Accession Number: 00872731
- Record Type: Publication
- Source Agency: Northwestern University, Evanston
- Files: TLIB
- Created Date: Apr 11 1997 12:00AM